Brock Lesnar Must Move On from John Cena in WWE Title Picture

Following Night of Champions, it's time for Brock Lesnar—and his WWE World Heavyweight Championship—to move on from John Cena.

Granted, the Lesnar vs. Cena feud had its moments, notably Lesnar's total obliteration of his foe at SummerSlam back in August. But since then the program has fallen considerably in quality.

Due to his light schedule, Lesnar is barely around, meaning Paul Heyman and Cena are working constantly with one another. Their interaction was deeply compelling at first, but they're both going around in circles now. Heyman wants Cena to embrace his dark side and go heel, but Cena has made it clear several times he won't. There’s really nowhere else for this to go.

One indication that WWE has run out of ideas for this feud was the dreadful storyline on Raw a couple of weeks ago in which Cena—irate that Lesnar was once again nowhere to be found—took Heyman hostage in his locker room. As if this idea wasn't preposterous enough, he then recruited The Great Khali to guard the former ECW owner and make sure he didn't leave.

Yes, someone on the creative team decided that bad midcard comedy should infiltrate the main event scene.

Brock Lesnar Must Move On from John Cena in WWE Title Picture

The sloppy and inconclusive ending of Lesnar vs. Cena at Night of Champions on Sunday—Seth Rollins ran in to attack Lesnar, and the bout ended in a DQ—further emphasized the fact that this feud has run its natural course.

Brock Lesnar Must Move On from John Cena in WWE Title Picture

It was a cheap, messy ending that made an actual pay-per-view feel more like a glorified edition of Raw or SmackDown. Want to know why these shows don't feel as important these days? It's counterproductive booking like this.

Brock Lesnar Must Move On from John Cena in WWE Title Picture

Rather than give the bout a proper conclusion, the company seemingly attempted to drag this program out even longer.

Besides, it's simply time for both men to move on to other things. Following his interference at Night of Champions, Cena can start a long-term feud with Rollins, a storyline that will hopefully serve to elevate Rollins to the next level.

Lesnar, meanwhile, can keep the title and stay off television until Roman Reigns is ready to return from his hernia surgery and begin working their feud. I wouldn't rule out a program with Dean Ambrose—who is showing real potential as a main event babyface—or a returning Daniel Bryan for the belt either.

Or maybe Randy Orton could turn face and fight the former MMA star for the title? Orton has needed a character change for a while anyway and could surely churn out a good feud with Lesnar.

WWE has a few new and interesting options right now if it wishes to take them. And it is past time to end Lesnar vs. Cena as a main event feud.